Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo

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A creamy, sulfate-free shampoo that hydrates and minimizes frizz for defined curls, coils, and waves. KEY BENEFITS: This hydrating, curl-enhancing shampoo is infused with nutrients that seal the hair cuticle, lockout frizz-causing humidity and enhance moisture retention to support consistent curl formation. Our creamy formula cleanses hair without stripping its natural oils and features rich emollients for soft, touchable curls, coils, and waves. 95% naturally-derived, vegan + Leaping Bunny certified cruelty-free. Who it's good for: Waves, curls, and coils HOW TO USE: • Massage into wet hair to build lather, then rinse.