All Soft Shampoo

FOR DRY DAMAGED HAIR Hair softening shampoo with argan oil technology that transforms the texture of dry and brittle hair and delivers softness and manageability Hair softening shampoo with argan oil for dry hair that provides gently cleanses and softens your dry, brittle hair, 15x more conditioning*, strengthening the hair’s core. Its keratine-enriched complex replenishes hair while adding intense softness. A smart, targeted delivery system, the exclusive new RCT Protein Complex treats hair from the root to the core to the tip, giving all 3 levels the custom nourishment they need. • Gently cleanses and softens • Replenishes moisture to dry hair using argan oil technology • Adds softness and transforms the texture of dry and brittle hair *All Soft Shampoo, Conditioner, and Argan-6 oil vs. a non-conditioning shampoo Awards: • 2014 Glammy Award Winner for Best Shampoo from Specialty Store • Temptalia Editor’s Choice Award Best Shampoo Best High End Shampoo • 2018 Influenster’s Reviewers’ Choice Awards: Best in Beauty KEY ACTIVES: A smart, multi-targeted delivery system with 3 proteins attracted to where the hair needs it the most. ● SOY PROTEIN: Helps add structure by sealing in moisture and boosts body. ● ARGININE: Helps condition hair by stimulating the scalp. ● SEPICAP: Helps restore the look of ends. ● MOISTURIZING FACTOR: Replenishes and maintains essential moisture balance, keeping hair moist and soft. ● ARGAN OIL: Penetrates hair fiber to be silkier and shinier with an intense softness. How To Use: • Apply to wet hair. Massage into lather. Rinse thoroughly. • For best results, follow with All Soft Conditioner • For intensified moisture and softness, apply All Soft Heavy Cream to dry hair